Memo From Dominic Cummings


Memo from Dominic Cummings to Cabinet

Wouldn’t it be nice is Politicians were able to be honest and apologise for their mistakes.

Monday 13th April marked a special day in Europe as the French President Emmanuel Macron was the first European Leader to be honest and openly apologise for errors in their handling of COVID19.

***

Memo From :-        Dominic Cummings, Chief Advisor to PM
Memo To :             Boris Johnson and Cabinet members.
Subject :               The importance of managing the media
Date :                   13th April 2020

We have been discussing the impact on our ratings, and how we are potentially exposed to the NHS under-funding and our handling of COVID19. 

The following rules must be adopted forthwith, and no-one must stray from this line :-  

1.   Never apologize for our mistakes. 
If put on the spot in the daily briefings, then bat them off with a woolly answer, and swiftly move on.
2.   Always state how much we have increased NHS expenditure in the 2020 budget, and again if questioned on the size of our bigger cuts prior to 2020, just repeat how much we have increased our expenditure this year.
3.   Try to use the word ‘unprecedented’ as much as possible.
This rings well with the public, and makes them feel as though this sort of crisis could never have been planned for or foreseen.
There is a daily prize of a bottle of Dom 1989 ( a fine vintage ) for the Minister that uses the word ‘unprecedented’ the most in media briefings.
4.   Let’s use the idiots that do not practice social distancing.
We can deflect attention from our Audit failings onto them.
The public will fall for this one.
5.   If anyone criticises us for a slow response to lockdown, then always point to countries that have been far slower, or indeed have not yet implemented a lockdown.
6.   After the Good Morning Britain fiasco, we must never ever expose ourselves to questioning by the popular and highly viewed media. 
7.   No more media interviews where we do not have control of the debate. 
Absolutely NO MORE.
8.   We are to use a new strap line, whether we believe it or not. 
     Every answer must start with ‘We are working day and night .. blah blah blah’. 
The public loved our 3 word general election campaign of ‘Get Brexit Done’ and will fall for this new one too.
9.  I have got the Daily Mail, Telegraph, Express and The Sun on board. 
I have also managed somehow to get the BBC and ITV to use the words ‘unprecedented’ and ‘working day and night’. 
Those bastards at C4 though are not listening.

The above rules must be adhered to. 

Managing our approval ratings is far more important than the impact on the NHS and Care Sector.

We can do this, and we must.

Yours sincerely

Dom

***
Wouldn’t it be nice if politicians were honest, open and apologized for their mistakes.

Love and Peace.

Please see the collection of musings by Control and clicking the link below.
https://www.blogger.com/blogger.g?blogID=2778302221726016035#allposts


Comments

Post a Comment

Popular posts from this blog

Quantitative Easing? Nurses take note of The Good, The Bad, and The Ugly

Quantitative Easing?  Nurses take note of The Good, The Bad, and The Ugly Wouldn't it be great if those that controlled us, were honest about their intentions? Let's also bring forward one of the main points discussed below.  Nurses have seen a real fall of 13% in their wages over the last 11 years.  Whilst at the same time the number of UK billionaires has almost quadrupled to 151 and their combined wealth has increased 3.5x by £438,000,000,000 to £605bn.  A tad shocking eh ?  So much for All In It Together.  Quantitative Easing (QE) is a bit of a mouth full, but let’s take away some of mystery. UK Gilts-These are issued by the Debt Management Office within the Treasury and are intended to fund Government shortfalls in revenues over expenditure.  These are sold into the wealth market and the Government receive cash to finance their shortfalls. The Bank of England (BoE) has been buying these gilts since 2009 in exchange for cash, ...
Read more

Re-righting the Role of Companies and Other trading entities

Re-righting the Role of Companies and Other trading entities Wouldn’t it be nice if trading companies had a social purpose, in addition to making profits for their shareholders? The legal entity of a company was established about 400 years ago as trading routes opened up across the world.   The limited liability status was added in the early 1800s.   Since then the role of the company has been the primary form of wealth generation by manufacturing, transporting, and selling goods and services. There has probably never been a time when all of the stakeholders were allocated a share of the profits i.e. after the owners paid the lowest amount they could to the workers, then they kept the remainder.   Maybe now is the time for this to change. However, since the proliferation of tax havens in the early 20 th Century, the manipulation of profits and taxation has become an industry in itself, and to some has become a completely acceptable face of capitalism. ...
Read more

Will COVID claim 200 million lives in the poorest of the Poor ?

A Letter from Africa Wouldn’t it be nice, if when we look back on 2020, we see that the ‘Rich T’ (Rich T being the 3 territories that have 81.6% of the World’s wealth of North America, Europe and Chine/Japan) responded to not only their own Country’s needs, but all were generous to the Poorest of the Poor. This letter arrived on Monday. *** Dear Kevin. We are incredibly grateful for all the blessings on us, but times are very hard here in The Gambia. We ran out of normal food 2 weeks ago, and I have been feeding my girls on roots, and any scraps that I can gather.   We hear that there is a small amount of rice held here by the EU AID team, but there is not enough to feed us all.   There is also a problem with food deliveries. We were put into lock-down 5 weeks ago, and all emergency and government services have stopped.   Some small shops can stay open, but the shelves are almost empty.   When our staple food of rice is available, the price ...
Read more